What’s an Amazon Product description?
Amazon product descriptions are designed to give customers as much information as possible about a product before they make a purchase.
This information includes things like the product’s dimensions, what it is made of, how it works, and what other customers have said about it.
Amazon has a section on the website titled “Product Content Guidelines” that talks about how Amazon associates should describe their products on their websites.
This section also outlines what you should never do when describing a product on your website.
If you focus on these 5 content guidelines when writing about your products, you can always be sure that you’re following the rules for product descriptions.
What NOT to Do When Creating Amazon Product Descriptions
Let’s start with what you should definitely not do when creating descriptions for your products on your website:
1. Headlines and sub-headlines without any value proposition
The best product descriptions aren’t just about describing the product itself. A good description should include a value proposition for your customers and also a strong headline and sub-headlines for copy that explains how your product helps your customers.
When you have a strong headline and sub-headlines, your customers can see if your headline is worth reading and your sub-headlines are worth reading. Keep reading to see what I mean.
2. Inappropriate language and spelling mistakes
Learn your spelling, learn your punctuation. Use intelligent language and use spellcheck. There is nothing that break credibility easier that spelling mistakes. It’s easily avoidable, there are array of tools out there that can help with this.
3. Images should supplement your text, not overwhelm it
If you use an image on your page with poor copy, it’s just a mess. Your potentially customer is confused, and quickly moves into your competitor.
4. Spam headlines
Do you have a product description that starts with “Get this….” or “Get that….”? Stop it. Your descriptive copy should start with things your customer should get – not things they’ll have to get. Put yourself in the shoes of your customers, and write copy that would have you engaged and interested.
5. Bad formatting in product descriptions
Formatting and layout techniques are an integral part of creating an appealing brand for your product, but they take away from your content and kill the value proposition, if done incorrectly.
What to Do When Creating Amazon Product Descriptions
When writing amazon product descriptions, it is important to remember that potential customers will be using the search bar to find what they need.
As such, it is important to use relevant keywords throughout the description so that the product can be easily found.
In addition, the description should be clear and concise, providing potential customers with all the information they need to make a purchase. Finally, it is also important to include images and videos to help potential customers visualize the product.
Match with your Website with your Amazon product descriptions
With these tips in mind, let’s look at content guidelines to match your amazon product listings
1. Have detailed product descriptions and pricing.
If you’re selling a physical product, you need to have a product page on your website that has detailed descriptions and pricing. If you don’t have a product page to list the products you sell, use product listing ads instead.
2. Create a plan
There are some great ways to sell your products on your website and some ways that aren’t great. You might post an announcement on social media, or advertise on social networks., or add a link to your website on your blog, so your readers can buy your product using a coupon code at a discount.
Before you publish these types of announcements, though, make sure to update your website so your readers can find them. To do this on your blog, add a new post to the list for your announcements so readers can find the new post. Then use social media to update your followers on the new blog post.
3. Use sponsored content sparingly
If you have sponsored content, only use this technique after your website has a product page that has a product description and a pricing grid. If you’re using sponsored content on your blog, only use it in the context of a post about your product.
Commonly Asked Questions
1. What you shouldn’t do at all when creating product descriptions for your products on your website?
Don’t use jargon or technical terms that your customers might not understand. Second, don’t make your descriptions too long or too short – strike a balance so that your customers can get the information they need without getting overwhelmed. Finally, don’t forget to proofread your descriptions for grammar and spelling errors – you want to present a professional image to your customers.
2. What should you do at all when creating product descriptions for your products on your website?
First, you want to make sure that your descriptions are accurate and provide enough detail for potential customers to make an informed decision about whether or not to purchase your product. Additionally, you’ll want to use keywords throughout your descriptions to help improve your website’s search engine optimization and make it easier for customers to find your products. Finally, you should strive to write unique and engaging descriptions that will encourage customers to buy from you.