3 Secrets to Writing Unique Product Descriptions

unqiue product descriptions for womens shoes example

Do you want to generate unique product descriptions? Are you wondering if you have the right system in place? Don’t worry, we’ll dive into the 3 most useful options to writing unique production descriptions for your store.

Introduction to the best way to get unique product descriptions

There are essentially 3 different ways that you can get unique product descriptions.

You can write them yourself, hire a freelance writer, or use a product description generator.

The most Important questions you must answer before you do anything

Before you actually decide to create product descriptions. You need to answer these questions:

1. Who am I talking to? or Who is my market?

2. What’s my goal? or What am I trying to achieve?

If your unsure about how to answer these 2 important questions, or just need a primer, look at this.

Assuming, you can answer those 2 essential questions, here are your options to create unique product descriptions.

1. Write them yourself

Writing them yourself is the most natural option. It’s the most obvious way to get unique descriptions because you can control what is included, and nobody knows your market better than you.

But is it the best option? This depends on your goals and resources.

As entrepreneurs, our time is limited, and very valuable. Anything that can be delegated, should be delegated.

If your on a tight budget, and your only option is to write them yourself, then here are some ways to generate ideas to get unique product descriptions:

5 good ideas to start writing unique product descriptions

1. Use social media platforms to research what people are saying about your competition’s products.

2. Use Google AdWords and other keyword research tools to find out what people are searching for when they’re looking for products like yours.

3. Use online customer reviews to get an idea of what people are saying about your competition’s products.

4. Use your own product packaging and marketing materials to help come up with unique product descriptions.

5. Brainstorm with your team to come up with creative ways to describe your products that will set them apart from the competition.

2. Hire a freelance writer to create unique product descriptions

The 2nd best option to create unique product descriptions is to hire a freelance writer.

This can be a good option if you don’t have the time or ability to write the descriptions yourself.

There are also a number of online services that can generate unique product descriptions for you.

Delegating this part of your business to somebody outside the business is essential to running your business. Like mentioned before, as entrepreneurs it’s our job to not only create a business, but run a business.

The only way you can run a business effectively is to have systems that work without you doing every single job within in the business. By outsourcing your product descriptions your on you way to building a scalable system, and a sustainable business.

There are a few downsides to outsourcing your unique product descriptions.

Drawbacks to outsourcing your unique product descriptions

The most obvious downside to outsourcing, is that it can be pricey. Copy writing is one of those things that you get what you pay for. So, if your thinking cheap, your copy will be cheap, and vice versa.

When delegating your unique product descriptions, you may also have less control over what is included in the description.

Of course, you will have a meeting with the individual or business you decide to work with. But they are going to have their own way of doing things, and their own systems in place, where it might not be in their best interest to change the way they do things for your unique case.

Another downside, is that you will have to rely on the time frame of others.

And we know, naturally, people don’t value your time as much as you do. This can cause a back up in your work load or launch, and extra stress on your store.

It’s also important to build a quality reliable relationship with your copywriter or partner, so that it’s a situation that provides value for both parties.

Nevertheless, if this is the route you decide to take,

Here are 5 good questions to ask when trying to find the right freelancer/partner for your products

1. What is your experience writing product descriptions?

2. What style do you prefer for writing product descriptions?

4. What is your turnaround time for writing product descriptions?

5. What is your process for writing product descriptions?

6. What are your tips for writing great product descriptions?

3. Use a product description generator

The 3rd best way to create product descriptions is to use a content generator.

With a product description generator you have the ability to not only create descriptions instantly, but you also have the benefit to have unlimited attempts to find the right message.

Product description generators are new, and anything new usually creates suspicion and hesitation, but the good thing is that many are free to try!

Try them for free, and test if it’s a good idea for your business before posting them on your store.

Here is a list of the 5 best product generators on the market right now

1. InstaWriter

2. Copy AI

3. Ryter

4. Jasper

5. INK for all

Also, here is an example on product description generators work

Conclusion to generating unique product descriptions

To sum it up, there are plenty of options to create great product descriptions. The first steps are is know who your audience and establish a goal, and from there you can write them yourself, outsource them, or use a product description generator

Try all three, and test which has the best effect on your market.

Commonly Asked Questions

What’s the best option to generate unique product descriptions?

Like mentioned before, it depends on your goals, but if your budget allows you flexibility, you should use product description generators to create outlines, or drafts, that you can then send to your copywriter. This allows you to still generate new ideas, cater your message, and less the load (reduce the price) of your copy writer.

Was this useful? Are you ready to find new customers for your products? Let us know what which option worked for you, after trying them out!

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