How You Really Should Be Asking your Marketing Questions

Are you looking for some good marketing questions to ask your potential market? Are you having trouble seeing if a marketing question is effective? Let’s dive into a complete breakdown of what you should be doing to get the right answers!

Introduction: What are Marketing Questions and Why Do They Matter?

Market research has become an increasingly important aspect of modern business.

The future of a company’s success depends on how they use their marketing data to make decisions about their products and services. Market research is not just for large, multinational companies either—smaller organizations often depend on market research to keep them afloat.

Market Research 101

There are two types of research: primary and secondary.

Primary research is original research or new information that has not been published.

Secondary research is already published data.

Quantitative data uses numbers to represent facts, while qualitative data provides a more complete and nuanced picture of what’s happening by giving an insight into people’s thoughts and feelings.

What Types of Marketing Questions should you ask?

A key distinction between open-ended and close-ended questions is that open-ended questions require the respondent to answer in complete sentences, whereas close-ended questions usually require a simple yes or no response.

Here are some good open-ended questions questions to get you started.

1. What problem are you trying to solve with our product/service?

2. Why do you need our product/service?

3. How did you hear about us?

4. What other options have you considered?

5. Why are you interested in our company?

6. What needs do you have that our product/service can address?

7. What is your buying criteria?

8. How soon do you need this?

9. How would you fill if our business shut down tomorrow?

Remove Bias from your Marketing Questions

The only way to get reliable data is to remove bias.

In order to remove bias from customer interviews, it is important to ensure that the questions you ask are neutral and not leading.

Additionally, it is important to interview a diverse group of customers in order to get a variety of perspectives.

It’s necessary to avoid making assumptions about what customers want or need; instead, let them tell you what they want and need.

By following these steps, you can help to ensure that your customer interviews are as unbiased as possible.

Collecting Data from your Marketing Questions

Asking customers about their experience with your product or service is a great way to collect data that can be used to improve your business.

This type of customer feedback can be gathered through interviews, surveys, or other methods.

Interviews are a great way to get in-depth feedback from customers.

You can ask follow-up questions and probe for more information. However, interviews can be time-consuming and may not be feasible if you have a large number of customers.

Surveys are a more efficient way to collect data from customers, and they can be used to reach a larger number of people.

However, surveys may not provide as much detail as interviews.

Whatever method you choose to collect data from your customers, make sure to ask questions that will give you the information you need to improve your business.


Asking marketing questions is essential to understanding your target market and customers.

By asking the right questions, you can obtain valuable insights that will help you make better marketing decisions. However, it’s not enough to simply ask any old question – you need to ask the right questions in order to get useful answers.

In this guide, we taught you everything you need to know when asking marketing questions, from the different types of questions you can ask to how to remove bias from your questions.

We also showed you how to collect and analyze data from your questions so that you can make informed decisions about your marketing strategy.

Use this information, and ask the right questions to grow your market.

Commonly asked questions

How do I narrow down my market?

One way is to research your competition. See who their customers are and what needs they are trying to fill.

Another way is to look for customer trends. Try to find out what people are looking for and what needs are not being met.

How do I know if I’m to niche?

There is no such thing as being too niche when it comes to business. In fact, focusing on a specific niche can be incredibly beneficial to your business. By catering to a specific group of people, you can better understand their needs and wants, and create a more targeted marketing campaign that will resonated with them. Additionally, having a niche allows you to stand out from the competition and be seen as the go-to expert in your field.

Ready to hit the ground running, and grow your customer base? If you need to generate questions and/or answers for interviews, use our content generator to get your ideas rolling.

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